Most companies put a lot of time, effort and money in SEO (Search Engine Optimization) to make their site easy to find. But it shouldn't stop there!
Once people find your site, the next challenge is keeping them there. Does your website make it easy for your visitors to navigate around and find what they need? Is your message clear?
For a website to be successful, at least one of the following actions must happen:
- They find the information they are looking for.
- They sign-up or give permission to follow up.
- They click and buy something.
- They tell a friend.
- They click somewhere you want them to go.
If one or more of the above actions does not happen, you are wasting your time and money!
Always make it very easy for customers to find the information they are looking for. If this is not clear straight away, its hard to hold their interest.
Remember that if they choose to come by to your site, they are most likely interested in what you have to offer and will be willing to follow. If you would like their permission for you to contact them in the future, make it obvious!
Insure that your site is easy for them to share for example on Facebook or Twitter. Nowadays, when people find something interesting on the internet, they want to share it with friends and acquittance's. Don't miss out on this opportunity to be advertised for free.
Most importantly, it should always be very clear to your visitors what you want them to do. We may have found the answer to that one for you...
We recently discovered a very simple but powerful tool called 'Hello Bar'. Its is a notification bar that pops up on your website to deliver your message instantly. You can implement it onto your site customising it to make it appeal to your visitors and encourage more clicks. Its very easy to install, and will guarantee your message is heard. To find out more, click HERE. We can highly recommend it!